If Alexis Bauduin strikes you as a familiar figure, it might be that you have seen him pitting against some of the most brilliant business minds in the inaugural season of AXN’s The Apprentice Asia with Tony Fernandes in 2013. After finishing third out of 30,000 applicants across Asia, Alexis, who was then working for Louis Vuitton Moët Hennessy (LVMH) as the Asia-Pacific Director for leading liquor brand Grand Marnier, went on to work as the Head of Business Development for Tony Fernandes’ Caterham Group. It was there where he experienced the hybrid of both the corporate and entrepreneurial world, and found the motivation to kickstart his own business – YOLO.
Quality, good food has always been a key enjoyment for Alexis but now, it has become the epicentre of his life. Since the opening of the first YOLO takeaway outlet at ICON VILLAGE in October 2015, the business of providing tasty and healthy good food to the masses, regardless of dietary needs and restrictions, has become his key mission.
Standing at the forefront to lead a change in the public’s perception towards healthy food, Alexis has taken a non traditional approach to make eating healthy fun again. In addition to constantly improving and expanding the repertoire of food offerings, he regularly reinvents familiar Asian and Western dishes with healthy ingredients, balanced nutrition, great taste and affordable prices.
As with life and business, Alexis believes in taking the proactive approach and has built the business around encouraging customers to #EATYOURGOALS. They can choose from the list of signatures dishes across the four categories: Shape Up. Energise, Glow, and Build, BYO (Build Your Own), or jump on board YOLO’s newly-launched customised daily meal plans for greater flexibility and convenience. Meal times should be fun and enjoyable, and eating healthy does not have to equate to limited choices.
Alexis has inspired a fresh new experience to eating healthy through YOLO’s cool, sleek décor of zinc sheet elements, brass and graffiti art, high energy music and its distinct approach towards healthy foods.