The main focus of the WFF annual conference is to bring up-to-date food consumer education to consumers. Consumers are the most vital player in the food ecosystem and yet not enough platforms are made available for consumers to engage in meaningful dialogue with other stakeholders such as industry, government and scientists.


WFF gives consumers a voice.


In a fast-moving world of new foods, food scares, fake news and health epidemics, WFF’s mission of elevating and clarifying important food science conversations for consumers –  is imperative.


Thus World Food Future (WFF) is a world’s First-of-its-Kind multi-stakeholder conference that brings together all key stakeholders on ONE platform for just ONE day to discuss hot-button food and nutrition perspectives and the most up-to-date food innovations. Stakeholders include: consumers, policymakers, scientists, nutritionists, business leaders (big and small); change-makers and tastemakers.


Not only focused on the family unit food and nutrition decisions at a micro level, this conference also aims to explore the wider macro food world – its connectedness, sustainability, safety and security and impact on individuals, families and communities.


Why do we focus on women? Women are the key decision makers of family food and nutrition choices. Women together control US$20 trillion of the world economy, 93% of all food consumer purchases and 85% of all consumer purchases*. They are also the primary caregivers of children and the elderly.


As women are generally the main guardians of a family’s well-being of which food and nutrition is a key aspect, it is important that women are up-to-date with the latest research, thoughts and innovations in this space – so as to be able to make the best food decisions for their family and loved ones. WFF serves as a platform to bring women food consumers towards a better understanding of a highly fast-paced, fast-changing and increasingly disrupted food world.


To shine a spotlight on women in the food and nutrition space, WFF aims to have a majority of women speakers who are leaders in the food space.


Net proceeds from WFF will go towards will go towards our FREE schools’ nutrition education program for kids – FoodSteps.


*Source: Girlpower

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